Mature daters urged to get muddy online

The team at Muddy Matches country life dating were pleased as punch to enjoy a cheeky little namecheck in the popular Woman&Home magazine and website this week, when it was given a shout out in an online dating advice feature for mature daters and, aptly named, silver singles.

Listed alongside other mainstream online dating services, including those apps specialising in the older years, Muddy Matches was endorsed as the recommended ‘go to’ online dating website for ‘lovers of rural life’.

Great news, given it is, after all, our bread and butter.

The feature, aimed at informing people in the over 50s and Over 60s age groups on how to reconnect through online dating websites and apps in this ‘brave, new world’ of dating from a safe distance, also suggested Muddy Matches had a high number of members looking for ‘serious relationships’ which, given our old fashioned values when it comes to courting, pleased us no end.
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At Muddy Matches, whilst we focus in matching outdoors-loving singles from all walks of country life, we also attract a higher than average number of mature daters who are looking for a second chance of love having been separated or divorced. The volume of new members, aged 40+, looking for love in the countryside with us has blossomed during lockdown as people seek to broaden their horizons, crave social interaction and find a sense of purpose and self worth.

They tell us they take comfort and confidence in our human approach to customer care, our trusted reputation as somewhere safe to interact, our simple search functions and traditional values. A rediscovered interest in the Great British countryside and a renewed appreciation of nature, brought on by lockdown’s slower pace of life, has also helped the muddy ranks bloom.

The Woman&Home feature also praised the new Muddy Matches CONNECT feature which offers a similar swiping experience to that of the many apps out there.

READ THE FULL WOMAN&HOME FEATURE HERE

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