PR Media Blog: “(Charlotte’s) Web 2.0”
Wednesday, October 15th, 2008
Muddy Matches gets a mention in this blog entry about Farmers Weekly Interactive winning their Online Community Award.
Farmers Weekly Interactive, aside from news, carries all manner of social content including forums, blogs, photos, video and an online dating community called “Muddy Matches”, complete with an interactive quiz to assess how “muddy” (i.e., how country-fied) you are.
The AOP’s judges said: “FWI demonstrated there can be a light-hearted approach to a b2b site, providing social interaction and community tools relevant to its members and pushing the business media boundaries with ‘muddy matches’.”
Click here to read more.
