How to Market Yourself

Do you want to get noticed online? If the answer is yes, then you will need to market yourself to other dating website members. Here are our tips for making sure that people know who you are.

Get to the top

In digital marketing the most important thing is to go to the top of the Google rankings — after all they say that ‘the best place to hide a dead body is on the page two of Google’. That rather morbid note does highlight how important it is to be on the first page of peoples’ searches on online dating sites. So… how do you rank well on online dating sites?

• Be active – online dating websites reward people for engagement by placing them higher in the rankings. After all you don’t want to be in contact with people who only log in to their account once a month.
• Update your profile text – updating your profile text will also help you to climb the rankings and it will help people to find out more about you.

Select a great profile picture

Take a look at your profile photo and make sure that it clearly shows your face, with no shadows, hat, or sunglasses in the way. A good clear photo will make you look more trustworthy than an edited one, or one where you can barely see your features.

Update your profile text

If you haven’t had a look at your profile text in a while, now is the time to do so.

Here are some tips for updating your text:

• Check for anything that ages it – for example, if you have mentioned anything about Christmas, or New Year, take it out of your profile text.
• Work on the first line – the first line of your profile text may be the only thing that some people read, so important to make sure that it is a good summary of who you are.
• Work on the length – if your profile text is only a few lines long, try adding some more words about who you are and what you looking for in a partner.