Marketing Week: “Kite-mark Style Standard Logo Mooted for Online Dating Brands”

As one of the inaugural members of the Online Dating Association, Muddy Matches is mentioned in an article about the association’s proposal to introduce a kite-mark for its members.

Speaking about the need for a code of practice within the industry, CEO of the Online Dating Association George Kidd said: “This pyramid [of self regulation] starts with standards and codes of conduct. If the industry waits until something has gone wrong then it will have to take what it is given [in terms of external interference], the ODA aims to be about education.”